SEO is a necessary evil if you want to get any traffic to the wonderful WordPress blog you’ve so lovingly created. It’s true that search engines have a tendency to rank WordPress blogs well but it takes a little more than putting it out there to get their attention.
The Title Should Contain the Keyword: The title is highly important to search engines because when users conduct a search, the first thing that shows up on the page of results is the title of a webpage. Including your principal keyword in the title, therefore, is critical, but you still shouldn’t be too heavy-handed. Simply because it is advisable for your title to include your keyword, that doesn’t mean you should be doing it in excess. But it’s rather about getting creative in writing your title and make it meaningful. A title needs to let the readers know exactly what to expect. If a particular keyword creates a disjointed effect in the title, then you are better off not including it at all. You don’t want quality to be sacrificed at the expense of getting your keyword in the title.
A special section in WordPress under the name of Trackbacks, which features a comprehensive list of blogs that have already linked to you. If you find that trackbacks is disabled on your WordPress, make sure you enable it because it encourages others to link to your blog and gets you quality backlinks from other relevant blogs. Since link building is an important practice as far as SEO is concerned, you have to do whatever you can to get other blogs to link to you, and trackbacks happen to make it easy for anyone who wants to go about it.
The goal is to forget about the search engines when writing your content and focus on your readers. Proving to your readers that you can provide them with amazing content should be your ultimate objective. However, this doesn’t mean that you should ignore SEO altogether and you still need your content to feature your keywords. So, place your keywords in your text but do it so it looks natural and not disjointed. You need to be careful to get the balance right or you could end up being penalized by the search engines for keyword stuffing. Keywords have to be featured in certain places to maximize their efficiency, which is why you need to make sure to get this right. You want to achieve a keyword density that is no greater than 5%.
These tips may look simple to you, but they will definitely make a difference to your rankings in the long run if you take action and apply them. Remember, to keep enjoying the benefits from WordPress, you will need to tweak your site continuously and make the necessary changes to ensure you keep your ranking.