If you want to be successful at article marketing, you need to know a little bit about syndication for your efforts to actually pay off. In recent days, Google policy changes have made it more difficult to rank with article directories. Article directories, fortunately, play a very small role in regard to true article marketing. So it is best to just think in terms of how you can get your articles syndicated. Remember that this is all about the promotion of your website and business, nothing more. So the number one priority always needs to be with keeping your content on your site. The syndication of your content is your next goal, something that must be done in order for you to succeed.

Syndication of your articles is what we will discuss next: it is the key to surviving the changes. You want other webmasters to publish your content on their sites and of course you get a link back to your site. Just find people that post content on their blogs or websites similar to yours. That’s the first step.

You need to contact them and send them a link to your website with all of your great articles. If they’re interested, they will syndicate your content on their websites and blogs. Basically, if your content is good, they will work with you. It really is that simple.

The content, once it is published on your website or blog, now needs to be indexed by the search engines. They’re a couple things you need to do. The reason you want to do this is so that the search engines know that this particular content only comes from your site. Your page will be indexed very quickly if you go to a social bookmarking site like Digg and put a bookmark. Pinging is something else you can do to help the search engines find your article. You won’t have to do this manually if you are using a WordPress platform. Each time that you make a new post, it automatically pings that page.

Going back to this discussion of related niches, writing articles on related niches is okay to do because they are related to your primary niche in some way.

You have to walk the fine line with this, but it can be done because I have seen it done too many times. Your ability to market your product or service, and the traffic that will come to your website, will greatly expand if you can pull this off. The key is to think “rinse and repeat”, but instead, you are writing for a completely different niche in a related topic. This can be very profitable for your bottom line. In conclusion, writing articles is simply a skill that you can learn that everyone is capable of doing. Your current skill level really doesn’t matter. You could be great or have no skills at all. Many resources exist, some of which are free, and others that you will have to pay for. You will probably not find very many skilled writers on the web, so don’t worry about that. It’s time to improve your own writing skills and join the ranks of the proficient.